Collaborations

Lena Waithe fronts Mercedes-Benz campaign


08 04 2019

Mercedes-Benz has enlisted personalities including Master of None star Lena Waithe, model and influencer Jazzelle Zanaughtti, and singer Rina Sawayama, for the latest instalment of its #mbcollective campaign, which is 'dedicated to championing emerging fashion talent and bringing people from different creative spheres together to generate pioneering ideas'.

Through the campaign, the creatives will spend a day learning a new skill from industry experts, championing the benefits of 'stepping outside your comfort zone' while promoting the German car manufacturer's innovative EQC model.

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